A Voice Your Audience
Already Trusts
40+ Years of Authority. Built for High-Converting Endorsements.
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+ Availability
Tell us about your brand and campaign goals. We'll send the full media kit and confirm current sponsor availability — usually within 24 hours.
More Than Reach —
Amplified Authority
Ted's platform is aligned with BraveWords, a globally recognized rock publication, extending campaigns beyond audio into editorial and social amplification.
- Audio + editorial ecosystem
- Reinforced audience exposure
- Multi-touchpoint campaigns
- Brand-safe rock alignment
Global rock editorial reach
Amplified
Endorsement
Advantage
Campaigns don't live in one place.
They are reinforced across audio, digital, and aligned editorial environments.
- Trusted host-read deliveryTed's voice carries decades of credibility. When he recommends something, listeners act.
- Multi-channel repetitionRadio, podcast, social, and web — your brand appears where the audience already lives.
- BraveWords editorial alignmentCampaigns extend beyond audio into globally recognized rock editorial — a layer most radio buys can't offer.
- Reinforced audience exposureFrequency-based campaigns build recall. This audience remembers what Ted recommends.
The Audience That Converts
Men 35–64
Core demographic
Loyal, habitual listeners
Tune in consistently
High trust in host voice
Decades of credibility
Responds to recommendations
Not just ads — endorsements
"This is an audience that listens — not scrolls."
Why Ted Converts
Story-driven host reads
Not scripted spots — real endorsements
Decades of trust
Built over 40+ years on air
High recall audience
Listeners remember what Ted recommends
Frequency-based campaigns
Built for sustained brand lift
Multi-Channel Endorsement Engine
Streaming Radio
128 dB Rock
Podcast Platforms
Spreaker, iHeart & more
Website + Content Hub
therealtedmckay.com
Social + Video Clips
Cross-platform amplification
BraveWords Layer
Editorial amplification
Built for Performance Brands
Flexible, High-Converting Integrations
Host-read endorsements
Ted's voice, your brand
Podcast integrations
Mid-roll and pre-roll placements
Streaming radio placements
Live and recorded spots
Multi-channel packages
Full ecosystem campaigns
Example Campaign Structure
Daily Radio Mentions
Consistent host-read endorsements woven into the live broadcast
Weekly Podcast Integration
Mid-roll or pre-roll placement in the Rock Professor Podcast
Social Amplification
Clips and mentions across Ted's social channels
Optional Editorial Extension
BraveWords alignment for editorial reach beyond audio
This Isn't Advertising —
It's Recommendation
Most media buys rent attention.
Ted delivers trust built over decades.
Download Media
Overview
Everything a media buyer needs to make a fast, informed decision — in one place.
Ted McKay — One Sheet
The Rock Professor. 40+ years in radio. Creator of "Get the Led Out." Host of the Rock Professor Podcast on Spreaker and iHeart.
Dallas rock radio legend with a nationally streaming presence on 128 dB Rock and editorial alignment with BraveWords — one of the world's most respected rock publications.
Ted doesn't run ads. He makes recommendations. That's the difference between rented attention and earned trust.
Authority
- 40+ years in radio
- Creator of "Get the Led Out"
- Dallas rock legacy
- BraveWords editorial partner
- Podcast on Spreaker & iHeart
Audience
- Men 35–64, core demographic
- Loyal, habitual listeners
- High trust in host voice
- Responds to recommendations
- Listens — doesn't scroll
Distribution
- Streaming Radio — 128 dB Rock
- Podcast — Spreaker & iHeart
- Website — therealtedmckay.com
- Social + video clips
- BraveWords amplification
BraveWords Amplification
- Globally recognized rock publication
- Audio + editorial ecosystem
- Multi-touchpoint campaigns
- Reinforced audience exposure
- Brand-safe rock alignment
Ad Formats
- Host-read endorsements
- Podcast integrations
- Streaming radio placements
- Multi-channel packages
- Category exclusivity optional
Ted McKay Media Kit — Full PDF
Authority · Audience · Distribution · Amplification · Ad Formats · Rates
Ready to Start
a Conversation?
Drop your details below and Ted's team will follow up within 24 hours. No obligation — just a real conversation about whether this is the right fit.
Let's Build a Campaign
That Converts
Quick intro to align on audience, goals, and campaign fit.
- Clear recommendation on campaign fit
- Confirmed sponsor availability
- Defined next steps — no ambiguity